How we
do it
Traffic
Identification
In SCUBA, the first step is to identify the problem to be solved and state it correctly. To do that, we need to listen to you to understand what you want to improve and where you want to invest.
Scenarios
Once the first step is completed, we will consider different scenarios to share with you and, together, agree on the best digital solution.
Strategy
Once aligned, we design a digital marketing and communication strategy aimed at achieving concrete and measurable results to reach your business goal.
do it
Analysis
Interpretation
Strategy
Implementation
Optimization
process
To improve a website, a landing page, or a campaign, there are issues that can be seen at a glance and others that require more in-depth analysis.
At times, it is necessary to use the competition as a reference to interpret potential improvements.
Then we define a strategy that will require technical implementation (development, marketing, and design).
Finally, we will generate reports within specific dates to evaluate the results.
Traffic
identification
On a website or a landing page, we make a user and traffic identification
It´s important to understand if users arrive organically from Google, directly through the website or via campaigns in order to attribute conversions.
We apply parameters such as campaign ID, Source, medium, name and content in campaigns to identify the most effective campaigns.
Reports
We start by making observations about the achieved goals and tasks to be carried out in order to optimize your advertising campaign.
We generate comparative reports with a previous cycle and analyze metrics in your campaigns, website and landing pages.
EN 
ES